Brand identity

We draw your brand. Then we put it to work.

One Chicago team designs your logo, colors and type, then uses them on your video, your podcast, your events and your website.

Shown for a sample client

The logo looks fine on the business card and turns to mush on a phone.

Nobody can find the right file.

Every post looks like it came from a different company.

We fix that.

How a brand gets made.

The conversation
Learn it.
We sit down with you and your team, then look at who else is in your market. Before anyone opens a design file, we know what you stand for and who you're talking to.
- A working session with your team
- A look at your market and your competitors
- A one-page direction you sign off on
The sketches
Draw it.
You see three directions in black and white, so each idea has to stand up without color. You pick one, and we refine it with you.
- Three logo directions
- Changes with you on the one you pick
The system
Build it.
The direction you pick becomes a full system: the logo in every shape, the colors, the type and the rules that hold them together.
- A main logo, secondary versions and a badge for profile photos
- Colors and fonts, with the exact values
- Clear space and minimum sizes
- A brand guide your team, printers and vendors can follow
The launch
Use it.
We put it on the things you need first and hand your team the rest. When you shoot with us, your name cards and captions are already in the edit.
- Templates for social posts, ads and slides
- An animated logo, name cards and captions for video
- A podcast cover, if you have a show
- Art for shirts, hats and signs
- Every file in every format, in a folder that's yours

Large or small

Slide from the smallest place your logo lives to the biggest, and see which version does the job.

16 pixels

There's room for one shape here, so the badge does the work.

The badge

Shown with a sample client's logo.